Krrish 3 — Multi-Brand Film Integration
Brands Featured:
Cadbury Bournvita, Tata Motors, Fortis Healthcare, Hero
Objective
To align multiple consumer brands with a high-impact superhero franchise and leverage mass nationwide visibility.
Solution
Brands were integrated naturally within the film storyline — from props and environments to character associations.
The film’s release was accompanied by co-branded campaigns such as special product packs, contests, and joint promotions.
Results
- High brand recall due to national blockbuster exposure
- Stronger association with adventure, heroism, and youth appeal
- Extended reach through co-branded merchandising and digital campaigns
MakeMyTrip — Airline Inflight Advertising
Brand: MakeMyTrip
Media: In-Flight Magazines + Digital Screens (India)
Objective
To promote holiday packages and travel deals to an audience already in the “travel mindset.”
Solution
MakeMyTrip placed ads in in-flight magazines and on digital seatback screens on Indian carriers. The placement included QR-led booking journeys and festive offers.
Results
- High engagement because passengers had long dwell-time
- Strong lead generation from premium flyers
- Increased package inquiries during campaign duration
Taco Bell India – Fire TV / Connected TV Campaign
Brand: Taco Bell India
Media: Television
Objective
To drive high-impact brand visibility during the ICC Men’s T20 World Cup and connect with cricket fans, leveraging TV-streaming behavior.
Solution
The campaign used Fire TV ads on match days. With “See a six, catch a taco” messaging, Taco Bell took over the first slide of Feature Rotator on connected TV, making use of high viewership during matches.
Results
- 12 million+ impressions over two days
- Video completion rate above 55%, surpassing Fire TV benchmarks
- Created strong buzz, leveraging the moment of match excitement to drive brand engagement
Disclaimer: The case studies referenced on this website were not carried out by IRA. They are included for informational and illustrative purposes only, to help demonstrate what may be possible for your brand.